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Six Effective Methods for Building Measurable Online-to-Offline Conversions

Although a vast majority of traditional retailers have some sort of ecommerce on their Web sites, there are still a significant number of mom and pop brick and mortar retailers that are unable or unwilling to ecommerce-enable their Web sites. Unfortunately, many of these companies have also chosen not to leverage the Internet to boost… [read more on business2community] 

3 Simple Things You Can Do Right Now to Improve The Open Rate in Your Email Campaign

I was recently advising two different clients on improving the open rate on their email campaigns: one is a nonprofit and one is a 30-person fashion company. The last thing I wanted to do was to overwhelm the person in charge of sending out the campaigns, so I came up with a list of simple… [read more on business2community]